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As an existing company, with one or two company owned
operations, you can gain significant benefits by franchising your
operation. However, the first step is to have your franchise concept
evaluated by a franchising expert. The franchising landscape is strewn
with the remnants of potential franchise operators who thought they had a
sure-fire winner, only to be proven wrong. The biggest mistake one can
make is to pay for expensive feasibility studies and franchise documents
before the right steps are taken.
Franchise success stories are testament to the power of
franchising and virtually every successful franchise organization from
“Subway” to “Curves for Women” started from a small operation.
Franchising can provide:
• More rapid growth and brand recognition
• Organizational and network stability
• Franchisor can operate with fewer staff vs. corporate operations
• Increased purchasing power for the entire network
• Security of local ownership
• More consistent earnings flow
• Synergy from owner operators
Next Page -
The Bridge Approach to Franchise Implementation
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